It is easy to understand that if you can manage to create duplication in your downline, than your business will be successful. But why is it that so few can do this?
Well to make it easy to understand, the reason is simply because most people are following someone instead of thinking for themselves. Of course it's not a bad thing to follow a person who has had a lot of success, but remember that what they did worked for them, but doesn't mean in the slightest way it will work for anyone else.
Everyone is different and everyone has different skills and talents. So if a person can not speak very well or has a problem with their speech, do you tell them they need to make phone calls? Or if a person can't spell very well, do you tell them they need to write emails?
So if you try to look for just one way to duplicate what you will find is some who can and most others won't. It is best to have many ways to have a team work. Duplication isn't that everyone does the same thing, that isn't what duplication means. Duplication is where everyone is building the same thing, not using the same tools to build with.
I am a person who doesn't like to use paid leads. However, I do use them with my downline because so many of them can't create their own leads. If it wasn't for someone selling the leads, they would do nothing. So it is important I use them for my team members who want that. When you have a team that buys their leads, you need a system or process for these leads, so it makes it easier for people to follow. Remember most people want to follow, not lead.
It is very wise that you teach your team many ways to help them build. Teach how to make videos, use certain social media sites, run solo ads, SEO, PPC, and as many ways as possible. That opens the door for many more to be able to now build. By using just one method, you close the chance for many in your team.
Some are afraid to use a phone or talk to a prospect. If they were taught how to run a solo ad or email campaign it would be much better than just shutting the door on them. If they begin to grab new customers and signups, then they are duplicating the success. No MLM company will pay differently because you found a customer in a different technique than what most have used.
So it is important to have duplication. If you don't have a system or method that at least half or more can use, than that system is not duplicating. Also if a high number of your team can't afford a process you offer, than it is crucial to find other means. Don't rely on people to come up with the money to either buy a lead, run an ad, or pay someone just because it worked for you. I have seen so many fail because of that simple reason.
So step up and take control of your team. If your upline is telling you that their way is the only way you will teach your downline, and you know that the way they want is not going to duplicate well, then offer your team other ways to build. Remember it doesn't matter "how" a person builds, it just matters that it works. And by that it needs to be a way that most people can use or succeed with. The more options you teach your team, the more you will find they produce.
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